The Marketing Playbook That's No Longer Sufficient For years, the standard digital marketing approach for Australian property professionals was reasonably simple: a profile on the major property portals, perhaps some social media presence, and — for those with budget — Google or Meta advertising. That playbook still has a place, but the underlying economics and buyer behaviour patterns supporting...
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July 2026
A Profession That's Roughly Doubled in Size Since 2016 The Australian buyer's agent profession has grown substantially over the past decade. Industry data referenced by education providers in the space, citing PIPA figures, puts the number of practising buyer's agents nationally at around 500 in 2016, climbing to more than 1,000 by 2026 — roughly doubling in a decade. Over the same period, buyer's...
Selling Well Is a Process, Not a Single Decision Vendors often treat "choosing an agent" as the single decisive moment in a property sale. It matters enormously — but it's one of several sequential decisions that together determine the outcome, and getting the sequence right matters as much as getting each individual decision right. Step 1: Choose Your Method of Sale — With Eyes Open on Where...
A Market That Genuinely Rewards Preparation REBAA's 2026 market outlook describes a property market shaped by "federal housing schemes, state reforms, persistent affordability challenges, and the realisation that interest rates aren't going anywhere fast" — and notes that conditions will remain "stable yet divergent" across capital cities and regions, with overall housing supply remaining the...
A Market Where Fewer Properties Are Being Publicly Listed One of the more significant — and under-discussed — shifts in the Australian property market heading into 2026 is the divergence between sales volumes and listing volumes. REBAA's own market commentary has specifically noted that sales volumes are trending up while listings volumes are trending down, with more buyers pivoting toward...
The Role Most Apartment Owners Only Think About When Something Goes Wrong If you own a unit, townhouse, or apartment in a multi-lot development in Australia, you're automatically part of an owners corporation (called a "body corporate" in Queensland, "strata company" in WA) — a legal entity responsible for managing the building's common property, finances, and compliance obligations. A strata manager...
The Number on the Contract Is Never the Real Number Every property buyer eventually learns this, usually partway through their first purchase: the advertised or negotiated purchase price is only the starting point. A realistic budget needs to account for a layered set of additional costs — some mandatory, some optional but advisable — that commonly add 5–7% on top of the purchase price, and...
The Shift Is Real, and It's Measurable In the December 2025 quarter, mortgage brokers arranged 76.7% of all new residential home loans in Australia, according to the Mortgage & Finance Association of Australia's (MFAA) Quarterly Market Share Report, compiled using data from Cotality (formerly CoreLogic). That figure represents $142.2 billion in new lending — up 23.6% year-on-year from $115.05...
Why More Australians Are Hiring a Buyer's Agent Than Ever Before Buyer's agent involvement in Australian property transactions has roughly tripled since 2020, climbing from around 4–5% of purchases to an estimated 14–15% by 2025, according to analysis from Azzato Property Group cited by industry publications. The number of practising buyer's agents nationally has grown from roughly 500 in 2016 to...
The First Home Buyer’s Guide to Australia’s Property Market in 2026 Introduction Buying your first home in Australia in 2026 means navigating a market that genuinely doesn't have a single, simple story right now. National forecasts from major research houses range from a projected 7.7% price rise (KPMG) to a far more modest 2.8% (ANZ...